What Is Marketing?

Posted on: 2 August 2023

If you don't have a strict dress code in your company, then your employees might dress quite casually. However, you can also buy custom-printed T-shirts for your workers. You maintain a casual dress code while having more control over what people wear to work. Why is this a good idea?

1. Make Sure Your Employees Look Professional 

You might be happy for people to wear their own clothes to work. However, some people's choice of clothing might not mesh with the way you want your workforce to look. Some of your employees might wear T-shirts with inappropriate messages or images on them. You'll find it hard to tell them to wear something different if you generally allow people to wear what they want. However, you don't like the unprofessional image they project.

If you give everyone custom T-shirts, then you get more control over what people wear. You can design shirts that incorporate your logo and key business information. You don't have to worry about people looking unprofessional. Everyone will give out the right image.

2. Create an Extra Brand Message

Custom T-shirts give you the chance to use branding in an unusual way. If your employees wear T-shirts that have your company logo and contact details on them, then you get a useful brand recognition boost.

Your employees advertise your company for you as they do their jobs. People will see your logo and any message you put on your shirts. The more exposure you get, the more likely people are to remember who you are. Your company's local recognition scores will increase.

3. Make Your Employees Identifiable

If your employees do a lot of customer-facing work, then branded T-shirts can improve your customer experience. For example, if you run a store or a restaurant, then your customers can always spot one of your employees by the shirt they wear. People can get help faster if they know who to talk to. This boosts customer satisfaction.

4. Reduce Employee Clothing Costs

If your employees wear their own clothes to work, then their clothing costs will increase. Their clothes will wear out faster. Manual workers are more likely to damage their clothes on the job.

If you supply branded T-shirts, then your employees' costs reduce. They don't have to buy clothes for work because you provide them. This is a useful extra perk.

To get started, contact custom T-shirt suppliers and ask about their services.