What Is Marketing?

Posted on: 6 May 2021

When creating your small business website, it is important to design a website that functions properly and is aesthetically pleasing. When designing a small business website, you may not have the big budget of a larger corporation, but you can still make a site that looks great and functions smoothly if you have some basic knowledge of web design guidelines.

#1: Avoid Clutter

As you work to create your website, remember that less is more. You will want to work to create a visually appealing website that isn't overly cluttered. When you have too much clutter, it can make it hard for your audience to know what your message is. Too much clutter can also make your website look unprofessional and turn off prospective clients.

#2: Mobile Friendly

Search engines are starting to prioritize websites that are designed to be mobile-friendly. A mobile-friendly website is one whose layout will automatically adapt when the site is viewed on a mobile device so that the website can be navigated properly. A non-mobile-friendly website stays in desktop format, making it difficult and clunky to navigate on a smaller mobile screen. 

If you want to rank well with your website, your website must have a mobile-friendly version. 

#3: Professional Branding

Next, you are going to want to ensure you engage in professional branding for your website. You want to use colors and fonts that match your logo and branding in the real world. You will want to stick to using two fonts throughout your website and ensure that all photos and graphics fit with the overall graphical style of your website. 

#4: Keep Contact Information Visible

Finally, you are going to want to keep your contact information visible. If you have a physical location, you will want to ensure that your address and phone number are visible. It is a good idea to display an email address for your business prominently as well.

Ideally, you will want to place the contact information on the bottom or top of each page. You should also have a contact page. The contact page should include additional information, such as your hours of operation and your physical address.

You don't have to create your website on your own; you can hire a web design team that fits your budget to help you create your website. Look for a web design team that demonstrates that they understand the above web design principles and help create a website that adheres to their principles. To get started, reach out to local web design services.