What Is Marketing?

Posted on: 9 April 2021

One of the secrets of successful business marketing is branching out into a variety of different marketing avenues to reach your target audience in different places where they may be. Too many business owners focus on traditional marketing methods and overlook some of the newer avenues that might be key for reaching the modern consumer. Here's a look at some of the things you should know about including streaming services, such as Hulu, in your company's marketing plan.

Reaching Cord-Cutters Where They Are

With nearly 40 million consumers cutting the cable television cord as of 2019, there are a lot of prospective customers who just won't see your commercials on traditional network television. That leaves you missing out on a large segment of your potential target market. This segment of the market relies on streaming service subscriptions for their entertainment. If you want to reach these customers, you'll want to incorporate a streaming service into your marketing plan. 

Choosing The Service Or Services For Advertising

One of the biggest challenges of streaming service advertising is choosing the streaming services that you'll be advertising on. You need to clearly identify your target market and conduct some market research to determine where those target markets are streaming content. That way, you can invest your marketing budget into a streaming service or multiple streaming services that will actually reach prospective customers.

Considering Streaming Device Adaptability

Another key consideration for your streaming service advertising is the adaptability of various streaming devices. Remember that graphics will render differently on a large-screen television compared to on a mobile telephone. The size difference between different streaming screens needs to be a consideration when you create marketing materials for streaming services because people utilize different screens for their streaming entertainment. Your marketing materials need to be able to adapt based on the size of the display.

Selecting The Marketing Methods

Once you have narrowed down the streaming services that you will advertise on, you need to consider your advertising methods. Any time you're dealing with digital media advertising, you need to consider display ads as well as video ads. Consider which will be the ideal solution for your company, or develop a plan that combines both for an optimal marketing plan.

These are some of the things that you need to consider when it comes to advertising and streaming services. Take these points and keep them in mind as you decide on and develop your streaming service advertising plans.

To learn more, contact a resource like DX Media Direct.