Three Times to Use a Giant Advertising Inflatable
Posted on: 28 September 2020
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Renting a giant advertising inflatable that you can set up outside of your business is an effective way to catch the attention of people as they pass. Provided that you pair the inflatable with additional signage to send a clear message about your upcoming events, you can expect that people will want to pay you a visit. While some businesses keep inflatables on display for prolonged periods, others use these marketing devices only at selective times. Here are three times that you should consider using an advertising inflatable outside of your business.
Large Sales
Most businesses have certain products on sale at any given time but will have a number of occasions throughout the year in which much of the inventory is marked down. Sales are a good way to clear out older products to make space for those that are new, but this will only happen if you have a steady flow of customers through your store. Using an advertising inflatable when you're running a large sale is an effective way to generate customers. Look for an inflatable that has appropriate wording on it—something such as "Annual Sale" can be effective for letting people know that you're offering good deals.
Grand Openings
If your business is celebrating a grand opening, you'll likely use a variety of ways to encourage people to drop in for a visit. For example, some businesses will have live music outside of the location, refreshments, and other appealing options. Adding an inflatable in your parking lot is another way to give your business a fun, festive vibe—which should ideally result in people visiting you to see what the excitement is about. An inflatable that has "Grand Opening" wording on it will be valuable in this scenario, but it's also fine to use a plain design as long as you have a "Grand Opening" banner nearby.
Holidays
While using an advertising inflatable in the above two examples should draw people to your business, another idea to pursue is using this type of marketing device to simply spread cheer in the community. For example, you might wish to rent holiday-themed inflatables at certain times of the year—for example, a Santa Claus figure around Christmas, a spooky-looking pumpkin at Halloween, or even an Uncle Sam figure in time for Independence Day. Look for a company in your area that specializes in giant advertising inflatables and browse the available options.