What Is Marketing?

Posted on: 23 September 2020

Social media management is important for making your company look up to date and current. When someone visits your social media profile and it looks inactive, you could lose business and potential customers. As the fall and winter holiday season approaches, times can get busy and you want to keep your social media up to date.

Learn how a management company can help your company thrive and stand out during the holidays on multiple platforms.

Holiday Rebranding

Keep you company brand look current and up-to-date with a little holiday branding to match with multiple holidays. Social media management companies often have graphic design teams to transform your logo and branding. For example, if your company name has an "O" in it, the letter can be replaced with a pumpkin theme to celebrate Halloween.

Around the Christmas season, your logo can feature color lights strung all around the letters. The new logo will add a little pop to your social media presence and draw the attention of both new and current social media followers.

When the logo changes occur, a social media company will rely on management experts to ensure the holiday themes do not stay up too long. For example, on November 1st, a management company can replace Halloween branding with Thanksgiving branding.

Holiday Giveaways

The holiday season is an ideal time to host giveaways and contests for your followers. With just one contest, you can increase your followers and reach out to a new customer base. A media management agency will help host the contest, adhere to the proper rules, and deal with the distribution of the prizes.

With everything taken care of, you can focus on other business elements. The giveaways can vary. For example, you could run a "13 Days of Halloween" promotion where you give out a small prize every day leading up to the big Halloween. You could also choose to have one large prize for a month-long giveaway.

Personalized Posts

The holidays offer a great way to connect with customers on a more personal level. A media management company can help you craft posts with personal pictures and memories of the holidays. For example, you could gather pictures of old Halloween costumes or Christmas mornings.

Customers will connect with the phots, provide their own memories, and open up the conversation. A social media manager can reply and react to the posts to really help build up the community. 

Each year will present unique ways to share around the holidays and a media management company will help you with each step of the process.